It was observed that around 31% of Filipino families’ meals were either dine-out or takeaway/delivery in a week in 2023. This percentage has increased from around 27% in 2021.
According to MarkNtel Advisors study, The Philippines Hot Dogs & Sausages Market size is estimated to grow at a CAGR of around 4.74% during the forecast period, i.e., 2024-30.
In the Philippines, a significant proportion of individuals are employed and follow a busier lifestyle. During 2019-23, the total FDI in the Philippines exceeded USD 20 billion. This has resulted in a gradual decline in the unemployment rate (3.9% in March 2024). As per the Philippines Statistics Authority, in 2022, the country’s labor force participation rate increased from 61.3% in 2019 to 64.9% in 2023. As a result, the need for quick meals or snacks that are easily available has been soaring over the past couple of years. The demand is further boosted by the fact that hot dogs and sausages are good, cheapest, and easily available sources of meat, and one need not prepare complex meat dishes to fulfill their desire to have meat. This becomes more crucial for the young population, especially.
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Market Trend: Consumers in the Philippines have become aware of the damaging effects of animal meat-based hot dogs and sausages on the environment as well as on the health of a person. This has led them to adopt vegan plant-based hot dogs and sausages as an alternative to animal-meat-based ones. Further, plant-based sausages not only offer various benefits, such as low saturated fat and high fiber, but also have similar meat texture, flavor, and appearance to traditional meat sausages.
Philippines Hot Dogs & Sausages Market Key Players:
San Miguel Pure Foods Company Inc., Purefoods-Hormel Company, Inc., CDO Foodsphere, Inc., Mekeni Food Corporation, Swift Foods, Inc., Century Pacific Food Inc., Mida Food Distributors Inc., Mighty Meaty Food Corporation, Others
Market Segmentation Overview:
By Product Type
-Frozen
-Refrigerated
By Meat Type
-Pork
-Beef
-Chicken
-Others (Turkey, Lamb, etc.)
Of them all, the pork meat type acquired a significant market share in the Philippines Hot Dogs & Sausages Market. The segmental market growth is because pork meat has been culturally preferred as a staple meat in Filipino cuisines. Further, in terms of affordability, pork meat is often more affordable than beef, chicken, etc. in the Philippines. As a result, hot dogs and sausages made from pork are more accessible to the larger population, thereby driving their dominance in the overall market. The pork industry is enormously developed in the Philippines and has a strong delivery chain that ensures the smooth availability of pork to the food provider enterprise. In addition, the country’s policies and subsidies in large part help the pork industry, which includes its production, farming, and processing, which helps hold the dominance of pork-based hot dogs and sausages.
By Distribution Channel
-Online Stores
-Supermarkets/Hypermarkets
-Convenience Stores
-Specialty Meat Stores
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By Region
- Luzon
- Visayas
- Mindanao
Note: If you require specific information not covered in the current report, we can provide it through customized option
Industry Recent Development
In 2023, Virginia Food Inc. announced a partnership with TinyTAN, a group of lovable characters created by the members of a well-known boy band group based in Korea. Through this partnership, the company aims to tap into a dedicated fanbase and boost engagement on their hotdog products in the coming years as well.
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